April 18, 2026
Oatly Partners With Fashion Brand Kids of Immigrants to Launch Barista Workwear Capsule – vegconomist

Oat milk brand Oatly has joined forces with Los Angeles-based fashion brand Kids of Immigrants (KOI) to create a limited-edition workwear capsule collection for baristas.

To gain inspiration for the collection, Oatly interviewed dozens of baristas and roasters from around the world to determine their requirements. The final collection includes:

  • Chore jacket — This jacket has a natural canvas exterior with a contrasting orange lining and oversized pockets. At the bottom, there is a functional hammer loop which is large enough for a dish towel.
  • Snapback hat — Features a KOI x Oatly design and embroidery on both the front and side panel.
  • Crossbody messenger bag — Has a brown exterior and a contrasting orange interior lining, designed to complement the jacket. The bag includes multiple pockets and a dedicated laptop compartment that accommodates up to a 14-inch device. Furthermore, it has an inside zip closure and two additional storage compartments on the front.
  • Towel — The capsule is completed by a dishcloth set, representing one of the key tools of the barista trade.
Image courtesy of Oatly

Pour Into Others

Kids of Immigrants was founded in 2016 by Liberian-American Weleh Dennis and Honduran-American Daniel Buezo. The fashion label describes itself as “a multi-dimensional lifestyle brand that bridges diverse cultures and experiences”.

The new capsule collection is called Pour Into Others and has been launched alongside a campaign titled Pourtraits, which features images of real baristas working at cafés in Los Angeles and New York. Some of the proceeds from the capsule will be donated to Inclusive Action, a nonprofit that provides support to immigrant communities across Los Angeles.

The new launch comes after Oatly introduced the Baristamatic, a milk alternative designed especially for automatic coffee machines, last year. The company also reported its first quarter of profitable growth in Q3 2025.

“This one’s simple,” Michael Lee, Executive Creative Director of Oatly North America, told Ethos. “Oatly wouldn’t be Oatly without baristas. We’re obsessed with coffee, but even more obsessed with the creative, multi-faceted people who make up the industry. This workwear line is about recognizing baristas – not just for the drinks they make, but for the culture and community they create. So here’s something for them.”

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