BANGKOK — Saha Group has expanded its second-hand brand business into the designer fashion segment, partnering with Japanese consignment retailer RAGTAG to open its first store outside Japan at One Bangkok.
The flagship location features over 2,000 items priced from 600 to 500,000 baht, targeting young adults and working professionals following luxury fashion trends.
Hayato Motegi, Managing Director of World Saha (Thailand), said Thailand’s second-hand luxury market shows high growth potential, evidenced by numerous Thai and Japanese players entering the space. Economic conditions and purchasing power have driven consumers toward affordable second-hand goods.
“There’s still a gap in the designer fashion segment that no player has directly targeted – clothing from fashion designers and luxury brands,” Motegi explained. “Young consumers want designer pieces and layered styling with accessories, plus they value sustainability.”
He cited growing Thai customer numbers at RAGTAG’s 24 Japan stores and successful pop-up results at CentralWorld as proof of demand. Thai customers notably prefer oversized clothing and colorful, bold-patterned items and bags.
18 Million Baht Investment
The joint venture between ICC International and World Group launched the 165-square-meter One Bangkok store with an 18 million baht budget. The location stocks 1,700-1,800 items, attracting diverse customers aged 20-50 including Thais, foreign tourists, and Japanese residents during its first five days.
RAGTAG differentiates itself through 70% Japanese designer imports, expert product selection and grading, direct owner purchases (no middlemen), and knowledgeable fashion-focused staff. The company uses anonymous customer behavior analysis systems from its Japan operations.
The company plans additional Bangkok and suburban locations in malls and street shops, leveraging Saha Group’s site selection expertise. An official e-commerce platform ragtagthailand.com will launch by end-2025, currently in testing phase. Long-term plans include Southeast Asian expansion.
Motegi emphasized synergy rather than competition with Saha Group’s existing luxury watch consignment business, noting potential future collaboration as both brands have different specializations.
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