Black Friday Kidswear Deals 2025: The Grazia Mum Edit

I’ve shopped at JoJo Maman Bébé for years, and it never lets me down. My son’s wardrobe is packed with its cosy Fair Isle jumpers, brushed cotton pyjamas, and festive tees – pieces that survive December madness and still look adorable. I love that their girls’ dresses, tulle skirts, and velvet party outfits are equally dreamy, making it a one-stop shop for sibling Christmas outfits. The brand’s timeless, high-quality fabrics mean you can invest now and reuse for years, which is why I always check its Black Friday deals first.

PO.P is my go-to for real-life toddler adventures. My son lives in its waterproof jackets and thermals, puddles, mud, rain, you name it. What I love is the durability; these pieces are toddler-tested and built to last, so even with repeated wear they still look great. Whether you have boys or girls, its coats, thermals, and accessories are practical, stylish, and worth snapping up this Black Friday.

I’ve always relied on M&S for its reliable basics, but recently I found myself shopping some festive pieces thanks to the M&S x Binky Felstead collaboration. The joggers, knit sets, and everyday tops are high-quality, machine-washable, and perfect for school or playdates. Plus, the girls’ sparkly dresses are gorgeous for party season. The mix of durability, style, and great sizing options makes theiBlack Friday sale the perfect opportunity to stock up.

Gap Kids is my go-to for casual, everyday wear and their recent Disney collaboration is just too cute! From Mickey Mouse tees to teddy bear sweaters, these are pieces my son will live in all season long. And the Black Friday deal makes it even sweeter: 25% off orders of £75+ with code BF25.

Zara Kids is my top pick for trendy, stylish kids’ outfits. Whether it’s sets, jackets, or festive-ready pieces, their clothing balances casual comfort with standout style. Right now, they’re offering a massive 40% off, which is rare and means stock won’t last long. It’s the perfect moment to snap up holiday-ready wardrobe staples.

I love White Stuff for its colourful, fun, all-year-round kids’ pieces. From playful prints to wardrobe essentials, everything feels cheerful and wearable. And with 25% off sitewide and 40% off selected styles for Black Friday, there’s no better time to refresh your little one’s wardrobe without breaking the bank.

Next might not shout Black Friday, but their passive clearance sale is a hidden gem. We spotted up to 60% off basics, festive wear, and occasion outfits, perfect for those who love a bargain. High-quality, versatile pieces for a fraction of the price? Yes, please.

The White Company is a favourite for timeless, luxe kids’ pieces that feel grown-up yet comfortable. During their White Week Black Friday event, you get 20% off sitewide and up to 50% off select baby and kids’ items with code WHITE20. Ideal for gifting or building a chic, capsule kids’ wardrobe this season.

Trotters is my secret weapon for slightly more polished outfits. My son’s soft knits, classic cords, and coats have lasted through countless outings, and the girls’ velvet dresses and Mary Janes are party-perfect. If you love London heritage style with toddler practicality, this is a must-shop this Black Friday, their timeless pieces feel special without being fragile.

If you’re looking for that quintessentially British, sophisticated outfit for your little one and don’t mind splurging a little, Pepa London is a brand I highly recommend. I tend to reserve its pieces for special occasions or Christmas gatherings, and now is the perfect time to shop. The brand is offering 20% off sitewide, which is rare. My son looks adorable in their mini blazers and patterned shirts, and the girls’ dresses and skirts are just as versatile for parties or everyday wear. I love that its pieces are thoughtfully made, easy to mix and match, and stand out without being over-the-top.

Boden is the brand that makes getting dressed fun. I stocked up last Black Friday for my son, and he still wears everything! The sizing is reliable, the prints and colours are playful, and the matching joggers and jackets are a lifesaver for parents who love coordinating outfits. My son adores the bright jumpers and fun tees, and the girls’ glittery skirts and patterned dresses are just as joyful. I love its durability, cheerful, colourful, and toddler-proof, which is exactly why I always check Boden first when hunting for seasonal pieces.

I’ve always been a fan of Monsoon myself, so it’s no surprise that my son now wears anything from its collection once I spot something I love while shopping for myself. I just noticed its London Heritage Christmas collection, perfect for festive days out and currently part of the Black Friday sale. The girls’ dresses, velvets, and metallics are just as magical, making them ideal for party season and Christmas photos. I love that Monsoon balances whimsical, festive designs with practical, durable fabrics, a real win for Black Friday.

Baby Mori’s bamboo fabrics are the softest I’ve ever felt. My son still wears his Baby Mori x Gruffalo joggers and top every day, and for a while, he practically lived in the cosy recycled puffer. The girls’ rompers and dresses are just as snug and gentle on delicate skin. The brand also carries Kidly shoes, which are my son’s absolute favourite. I trust Baby Mori for newborn essentials, gifts, and hospital bags needs, their pieces are long-lasting, soft, and practical.

If your child has personality (so… all toddlers), Blade & Rose is a joy. My son’s leggings and tops survive long haul flights, playdates, nursery, and outdoor adventures, and the girls’ sets are just as fun. Playful, practical, and quirky, their Black Friday offers are perfect for anyone who wants style without compromising on durability and comfort.

Scandiborn is basically my one-stop shop when I want to go full-on shopping. The brand carries amazing Scandi favourites like Liewood and Toastie, as well as toys I love, such as Le Van Toys. From heirloom-quality wooden toys to stylish nursery décor, everything feels thoughtfully made.

H&M is my reliable everyday go-to. From the comfiest newborn outfits to nursery sets and even occasional or resort wear, I’ve found just about everything I need. It’s affordable, on-trend, and durable. Its Black Friday sale is the perfect opportunity to refresh a toddler wardrobe without breaking the bank.

Benetton is my pick for colourful, standout pieces. My son loves its puffers and cosy knits, and the girls’ bright jackets and playful tops are perfect for energetic little ones. The quality and fun colours make them a winner for everyday wear or gifting this Black Friday.

The kids’ shoe brand I shop the most is probably Clarks, and for good reason. Its shoes are ridiculously comfortable, durable, and perfect for playground, my son practically lives in them. The designs feature funky, colourful, so kids actually want to wear them. From school shoes to winter boots, Clarks combines quality, style, and support, making them a must-have for growing feet. With 25% off almost everything this Black Friday, it’s the perfect time to stock up on shoes that last and actually get worn.

I love Joules for its heritage style, so when I want something a bit more formal for my son, it’s my first choice. Their raincoats, cosy knits, gilets and Christmas range — complete with cute Christmas trucks — comes highly recommended. I adore the brand’s playful prints and practical cuts. Its Black Friday deals are a great opportunity to stock up on colourful, everyday favourites that last all season.