The piece to buy:
5 | Cos
Another one for the more affordable quiet luxury kings here. With its roomy tailored trousers and ever expanding knitwear offering, Cos’ extensive array of minimal offerings means you can dress like a member of fashion’s high-rolling classes without embarking on a big investment. A large amount of designs fall under the £200 bracket, but this doesn’t mean they sacrifice on quality. Not only is this there, but it’s often approached with an ethical mindset too, frequently incorporating organic and recycled materials into production. An everlasting favourite for team GQ.
The piece to buy:
6 | Our Legacy
Our Legacy’s denim, unstructured suiting, and shrunken knitwear does quiet luxury in a skate rat meets Scandi minimalist kind of way. And it’s developed a fiercely loyal cult following doing it. But as well as killer outerwear, jeans, and tailoring, its footwear is equally as solid. From stompy square-toe grails like the Camion boot to slinky leather slippers, all-ends of the quiet luxury footwear are covered by the Scandi imprint.
The piece to buy:
7 | Brunello Cucinelli
While spending £3,000 on a hoodie sounds a bit ludicrous, hypebeasts have literally been doing it for decades, never mind the fact that the ones from Brunello Cucinelli are made from some of the best cashmere in the world. Established in 1978, the eponymous brand actually started off as a couture house that made Mongolian cashmere garments specifically for women.
Now, it has full capsules created just for guys, and it recently announced an eyeglass collection too, which has proven pretty popular especially among trust fund types.
The piece to buy:
Brunello Cucinelli Cashmere Zip-Up Hoodie
8 | Dunhill
Dunhill tends to step out of the spotlight these days. While other British heritage brands are happy to shell out on things like marketing, the London-based luxury goods company doesn’t have to. It’s very, very loyal customer base that will always come back no matter what.
Steeped in automotive history, Dunhill’s pieces, like its silk blazers and leather totes, are sporty and sleek – an aesthetic that took over one hundred years to hone.
The piece to buy:
Dunhill
Cadogan slim document case
9 | Jil Sander
Quiet luxury is a relatively new term, but Jil Sander has been doing it since the late ’60s. For over five decades, the eponymous label has always been about minimal designs and tonal colour palettes.
In 1997, Jil Sander started making clothes for dudes, and mens’ wardrobes just haven’t been the same since. Under husband-and-wife creative director duo Luke and Lucie Meier, there was a laser focus on the clean and crisp aesthetic. In 2025, following their exit, fans are hungry for more of the same.
The piece to buy:
Jil Sander
Green embroidered sweater
10 | Bottega Veneta
The whole point of quiet luxury is that you’re prioritising craftsmanship and quality over in-your-face flexes. So it makes sense that Bottega Veneta, a nearly 60-year Italian label founded on the principles of leatherwork and craft, has it nailed. For every trompe d’loeil denim moment, or crazy technical woven bag, there’s a stealthy take on tailoring – the kind that forgoes fad designs for immaculately cut, drool-inducing drapery. And it’s won over guys like A$AP Rocky and Jacob Elordi, who regularly pull up to Bottega shows for a slice of Italo stealth wealth each fashion season.
The piece to buy:
Bottega Veneta
Black wool twill trousers
11 | Luca Faloni
Another Italian addition to this list. This time from Luca Faloni, which keeps the focus on craft, quality materials and Italian craftsmanship. So it lines up pretty nicely with the whole quiet luxury thing. Think mega soft, high-end cashmere and wools; fabrics that put your basics into turbo mode. And in just 11 years in the game, it’s already scored Cillian Murphy, Tom Brady, and Stanley Tucci as fans.
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